Retailers need to discover strategies to be more competitive now than ever. It is no longer enough to base your brand just on your product, price, and customer service, although these factors are still crucial. Stores need to make sure that they are giving their customers an experience and boosting engagement. The implementation of technology within retail establishments is one of the strategies that can help retailers achieve this goal.
For a business to develop a strong and effective sales process, technology is crucial. A sales team's approach can be made more efficient by software and tools, and chatbots or virtual reality headsets can enhance the whole customer experience. Companies can enhance their sales interactions, pitches, and customer relations by incorporating new technology.
Here are some tech-based strategies for boosting sales.
E-commerce is where retail is headed
With e-commerce sales on the rise, your customers are looking to do their shopping online. With an online presence, you can sell products from anywhere in the world and reach a wider audience than you could if you were limited to a single storefront.
But there's more to it than just selling products: e-commerce allows you to offer a more personalized experience by gathering data about your customers' preferences and use them as a basis for product recommendations. In addition, web sales are generally more profitable than in-store transactions because they don't require staffing costs or any overhead except for hosting fees—and those are often paid by advertisers who will pay big bucks for high traffic websites like yours.
The way forward is clear: expand into e-commerce now! Don't risk missing out on this opportunity; get started today with our easy-to-use platform that gives you all the tools needed to start taking advantage of this growing market right away!
Your Retail Transactions can be Automated
It is difficult enough to generate retail sales. Doing everything yourself won't make it any easier. A little automation can go a long way and keep sales pouring in without requiring your active participation. Want suggestions for things to automate? Get your inactive clients to start shopping with you once more.
Re-engaging inactive customers can boost retail revenues significantly. However, a marketing automation tool may automatically perform this for you rather than you having to manually search through your database.
Your client database can be segmented using a tool like Marsello to find customers who haven't purchased in a while. From there, it's simple to design a re-engagement campaign urging those customers to give your products another look. Checkout our Guide on Automation for Small Businesses.
Adopting Digital Displays
Your present signage approach is strengthened by digital graphics which also improve your entire message and narratives. Customers desire pleasure as well as information during their purchasing experiences. You make sure they get both by using digital signage around your store.
You can use digital signs in your business windows to improve the visual presentation you already have or to alert passersby to hot specials or promotions to entice them to stop and visit your store. There are countless options.
This signage can serve as a central hub for information about a line of goods or designers you carry. When promoting products, digital signs are 34% more effective. They might provide detailed information about the designer to help your consumers feel more personally connected, or they can describe how an item was created or sourced to help the customer feel more confident in their purchase.
Additionally, these indications might assist and validate your social media presence. You can share content to encourage engagement and build relationships with your audience. As opposed to real social media where people could not even notice it.
Utilizing Mobile and Web Platforms
Nowadays, customers love to research a company online before visiting it, whether it's to preview the menu, read reviews, or see if there are any offers or events. Investing in a website that satisfies the expectations of your customers will increase foot traffic to your store and keep your company feeling contemporary and approachable. Remember to optimize your website for mobile devices as well, as many customers browse primarily on their smartphones or tablets.
Many people prefer internet shopping since it allows them to research a place before going there. Consider developing an online shopping cart system if it would benefit your business so that customers can purchase your products online and have them delivered directly to their door.
Implementing a Card System or App
Customers adore using money-saving technology, whether it be a gift card system (see Starbucks' popular customer card system) or an app that aggregates and provides discounts and coupons. Customers enjoy feeling as though they are saving money, even though doing so actually results in them making more purchases and spending more money. Additionally, providing "exclusive" card memberships to your consumers makes them feel valued, special, and more invested in your business, which eventually encourages them to return frequently and boosts sales.
Enabling Mobile Transactions
Enabling mobile payments enhances sales by enabling more impulsive purchases, getting immediate payments rather than having to deal with a billing or invoicing system, and reducing the likelihood of failed checks, whether it's for online purchases, membership or subscription renewals, or reloading gift cards through mobile devices.
Stay connected with customers in real time
Social media is a great way to connect with customers. You can also use social media to provide product information, customer service, sales incentives and promotions, coupons and discounts on special events. Your business can even offer links that direct your customers back to the website when they want to purchase an item or make a request.
Provide real-time responses: Customers expect businesses today to respond quickly when they have questions or concerns via social media channels such as Twitter or Facebook Messenger. If you don't respond in a timely manner, those customers may take their business elsewhere because they feel ignored by your company.
Monitor activity: It's important for retailers who sell products online or through brick-and-mortar stores alike not only communicate with potential buyers but also monitor what people are saying about their company online so that any negative feedback can be addressed promptly and appropriately before it has too much momentum behind it
The retail industry is changing, and it’s time for you to keep up. In order to compete with online retailers, you need to make your store easy for your customers to shop in—and that means offering them more options than just buying in-store or picking up an item at a local store.
If you don’t have an e-commerce platform already set up, now would be a good time to look into one! This will help ensure that customers can easily browse through all the products they want without leaving their homes—and it also gives you more ways of getting sales from those shoppers who prefer shopping online over in person.
Let's connect on a discovery call to plan how technology can help you get more sales.
