The professional services industry is diverse, encompassing services such as event planning, pest control, administrative support, human resource planning, office cleaning, and janitorial services. To compete effectively as a small business owner in this industry, it's important to offer highly specialized services or focus on a single geographic region or local market.
To remain competitive, you must:
- Keep it local. Mobilize search optimization to capture local markets.
- Upgrade your technologies.
- Be highly specialized and differentiated.