A Guide to Increasing User Engagement for Your Speciality Retail or Cannabis App

App development can help cannabis or specialty retail businesses in many ways. First, it makes it easier for users to find the products they are looking for. By providing a streamlined experience and easy-to-use navigation, your cannabis or retail app can help you get more sales. Additionally, your app can also help your business with improved customer retention rates. Push notifications, app onboarding feature or demo, and discount offers can keep users engaged which would ultimately lead them to buy more products.

You’re probably well-aware of this, which is why you’ve invested resources into creating your own app or using a third-party platform for your specialty retail or cannabis business. You’ve successfully acquired over 1,000 users, which means your job is done, right? Unfortunately, that’s not the case. Although getting users to download your app is essential to building and scaling it, it doesn’t mean that they’ve automatically converted. In fact, there’s a big chance that without further effort on your part, they’ve downloaded your app onto their phone and completely forgotten about it.

Here we will discuss some tips on how to make your cannabis or specialty retail app more engaging for users, so they come back and use it more often. We'll also cover how to tailor content and push notifications specifically for cannabis consumers or your specific specialty retail prospects, based on their interests and behavior.

Understanding Engagement

Getting users to sign up on your app is one thing, but engaging them makes them come back and use your app, ultimately leading to more sales and conversion. The goal is to get users to interact with your cannabis or specialty retail app, not just download it.

Keeping your users engaged is crucial for motivating them to use your app and ultimately making a purchase.  Engaging them in activities such as reading your content  or checking out a special offer ultimately influences the user’s buying decision. The more they’re engaged, the more successful your app will be.

Tips to Increase User Engagement

Now that you understand what engagement is and its importance to your app, here are a few tips to help you get started:

Personalize Onboarding

When you onboard your users, you’re offering them a first impression that can make or break their interest in your app. Onboarding starts as soon as a prospect downloads your app.  The very first screen they see is crucial. So don’t squander the opportunity. Use it as a chance to impress your users. 

It takes half a second for a user to form  an opinion about a website or an app. So you’ll need to make sure you provide them with an excellent onboarding experience. That way, they’ll keep using the app and interacting with your brand, ultimately boosting your revenue. To do this, remind your users of the app’s value proposition right when they open the app.

Since your company sells cannabis-related products, you can tell users to “find your favorite Cannabis Chocolates today!” on the sign-up page. Ensure that you tailor the onboarding process based on the user data you collect, which observes their in-app actions. 

If your app is complex, explain the essential features that will help them achieve their desired goals. You can then walk them through more elements of your app once they’ve finished the basics.

Tailor Push Notifications

Push notifications are notorious for being both a boon and a bane to users and companies alike. Overdoing it even by a hair’s width can be enough to make your users turn off notifications forever or even stop using your app altogether. To prevent this, create engaging push notifications that offer relevant and valuable content to the user. 

Again, this is where user data becomes essential, as you can customize push notification messaging based on their app behavior. Ensure that your push notifications lead to a product or feature of the app that it is advertising; otherwise, your user will be frustrated.

Publish Personalized Content

Your Cannabis App’s design goes beyond making sure the app looks nice and presentable–you also need to supply your users with a consistent stream of specific and useful information. That way, you can improve their chances of conversion while engaging them further. The more relevant content you offer to your users, the more likely they’ll return to your app and use it. 

You can also customize content further by recommending similar cannabis products to the one they’ve purchased and asking users to rate what they’ve seen on your app. That way, you can curate your recommendations to your users, encouraging them to use your app even more.

Conclusion

App engagement is crucial to your venture’s success, as acquiring many users won’t translate to improved revenue. You’ll need a strategy to get your users to come back and use your app, which will lead them to convert. Using these tips to boost user engagement on your app will help you achieve your business milestones and surpass your key performance indicators.

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